GooHoo Deal For Google And Yahoo

What do you think of potential of Google text ads showing up on Yahoo driven sites? Does this seem like a good marriage of these two companies? Or does this take Internet advertising a step too far and too close to being a monopoly move by google. Well some big guns in the corporate world decided to voice their opinions of this pending deal and they were not too pleased with this scenario. The ANA (Association of National Advertisers) a group that represents some heavy hitters in the corporate world like General Motors and Procter and Gamble. They are obviously concerned with number one and number two in the world of online marketing and advertising are looking to join together, thus eliminating competition and then driving up the price of advertising?

What are your thoughts on the GooHoo deal being a possible monopoly deal? There is a formal investigation going on right now by the DOJ (US Department of Justice), they are looking at the structure of the deal and if it is in violation of antitrust laws. To me this seems like the competition of the Internet advertising market will be pretty much gone at this point, if this deal goes through. I mean lets be honest the other search engine MSN has no where near the capacity of either Yahoo or Google which is why MSN was trying to buy out Yahoo just a few months ago.

If MSN hopes to stay up there with the big boys on Internet advertising they are going to have to start gobbling up some smaller advertising companies like Value Click. It may not get them on the same level as Google but they will be able to stay in the game as the only alternative to the Google machine.

Well what do you think is this a good deal? Will the DOJ eventually put a stamp of approval on this deal? Is there no stopping the Google giant? Please share your onions and thanks for reading.

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